All Articles

7 quick A/B Test Ideas to Increase Sales

1. Fewer form fields

πŸ•“ Effort: minutes πŸ“ˆ Impact: high

This one is almost universally acknowledged, and ignored just as much at the same time. Remember the last time you were greeted with a huge-ass 16-field form? How did that make you feel? Exactly. Don’t make your customers go through this challenge.

How to do this


No additional apps required. Just configure this in your settings.


Booster for WooCommerce is a Swiss army knife which can help you configure this properly.

Sometimes, you just can’t get rid of this amazing amount of required fields in the form. This is rare, but it happens. This leads us to the next test.

2. Try multi-step checkout

πŸ•“ Effort: minutes πŸ“ˆ Impact: high

If you’re using Shopify - you’ve been blessed by this by default. WooCommerce, Magento and a bunch of other super popular platform users aren’t that lucky.

3. Try 360 photography

πŸ•“ Effort: days πŸ“ˆ Impact: high

Just look at this beauty. No static photo can fully represent the gorgeousness of this product. And you are in full control. Know what that means? Exactly, 360 spins are proven to increase conversions by at least 27%. Works best for apparel products, jewelry, tech products etc. It’s powered by Sirv by the way. Order 360 photography for a small set of your products and run tests.

Make reviews more prominent

πŸ•“ Effort: minutes

Reviews are super important.

4. No Coupon Fields

πŸ•“ Effort: minutes πŸ“ˆ Impact: high

A coupon field at checkout can actually backfire. People see it and try to find a discount code for your store, and people wandering off isn’t really a good thing. Give it a try, the results might surprise you.

5. Countdown timers

πŸ•“ Effort: minutes πŸ“ˆ Impact: high

Fear of missing out is something that is in our nature. Countdown timers help push your customers into finishing their purchase.

6. Urgent Next Day Delivery

πŸ•“ Effort: minutes πŸ“ˆ Impact: high

Not everybody can pull this off, but if you can - you definitely should test the impact of this.

7. Try lifestyle product photography & Instagram feeds

πŸ•“ Effort: depends πŸ“ˆ Impact: high

Bonus: Increase website speed

  • Make your store website fast. Don’t forget about product pages, it’s highly likely that your visitors will land on those first.
  • Use Sirv to optimize and lazy-load images.