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7 quick A/B Test Ideas to Increase Sales

1. Fewer form fields

๐Ÿ•“ Effort: minutes ๐Ÿ“ˆ Impact: high

This tip is almost universally acknowledged, and ignored just as much at the same time.

Remember the last time you were greeted with a huge-ass 16-field form? How did that make you feel?

Exactly. Donโ€™t make your customers go through this challenge.

How to implement?


No additional apps required. Just configure this in your settings.


Booster for WooCommerce is a Swiss army knife which can help you configure this properly.

Sometimes, you just canโ€™t get rid of this amazing amount of required fields in the form. This is rare, but it happens. This leads us to the next test.

2. Try multi-step checkout

๐Ÿ•“ Effort: minutes ๐Ÿ“ˆ Impact: high

If youโ€™re using Shopify - youโ€™ve been blessed by this by default. WooCommerce, Magento and a bunch of other super popular platform users arenโ€™t that lucky.

3. Try 360 photography

๐Ÿ•“ Effort: days ๐Ÿ“ˆ Impact: high

Just look at this beauty:

You are in full control.

You can examine every inch of the product.

Know what that means?

360 spins increase conversions by at least 27%. They work best for apparel products, jewelry, tech products etc.

This particular example is powered by Sirv . Disclaimer: I work at Sirv.

Make reviews more prominent

๐Ÿ•“ Effort: minutes

The importance of reviews has been proven long ago.

Test platforms like Yotpo to see where it gets you.

4. No Coupon Fields

๐Ÿ•“ Effort: minutes ๐Ÿ“ˆ Impact: high

A coupon field at checkout can backfire. People see it and try to find a discount code for your store, and people wandering off isnโ€™t really a good thing.

Give it a try, the results might surprise you.

5. Countdown timers

๐Ÿ•“ Effort: minutes ๐Ÿ“ˆ Impact: high

Fear of missing out is something that is in our nature. Countdown timers help push your customers into finishing their purchase.

Be careful with this, the return rate might increase (FOMO sometimes makes people feel guilty for acting on their impulses). Try to take it into account while testing.

6. Try lifestyle product photography & Instagram feeds

๐Ÿ•“ Effort: high ๐Ÿ“ˆ Impact: medium-high

Can be a lot of hassle to pull off. Definitely look into this if your products are โ€œInstagramโ€ friendly.

7. Increase website speed

This should not even be up for debate or a test. Most of the time itโ€™s possible to significantly increase website speed without sacrificing anything.

  • Make your store website fast. Donโ€™t forget about product pages, itโ€™s highly likely that your visitors will land on those first.
  • Use Sirv to optimize and lazy-load images.